Virtual YouTubers: Japan’s Digital Celebrities (8:33)

This video first talks about the background information of VTuber. It has been more and more popular due to the emphasis on anonymity in Japanese internal culture, for example, having mass covered singers, 3D real-time avatars with final emotion animated in the past.

It then introduces some famous VTubers and analyses their elements of success. With different personality and style, for instance, Kizuna AI always over exaggerating her intelligence and sharp wit to make fun of herself, Kaguya Luna is presented to be boisterous and loud hilarious, Mira Akari has pretended to be a pure idol type but slip into dirty old man style jokers and so on. These help them to stark contrast to the traditional YouTubers and make it more refreshing.

Also, VTubers even have cross-promotional activities so as to boost their popularity. Some of them even become the commercial star and exist in different live events, real-life TV shows, and official tourism ambassadors, showing that VTubers have been the bona fide celebrities.


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